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Data Privacy in an Era of Digital Transformation

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Introduction 

Artificial intelligence (AI) has become an integral part of our daily life. While it brings significant benefits, such as enhanced business efficiency and personalized user experiences, it also attracts data privacy risks. As AI systems increasingly engage with personal data, the potential for misuse grows, often without the consent of individuals. Personal data is extremely valuable and vulnerable, which is why individuals need to be conscious about how they use AI, and what data they feed in the AI systems. 

Data Collection and Risks 

For years, companies have tracked online behaviour to build detailed user profiles, fuelling the digital advertising industry. Unlike traditional data collection, AI collects, stores and analyses the data, often without explicit consent. This creates a significant concern since individuals are unaware of how their data is being used. 

To mitigate the risks that are associated with AI, it is essential to enforce regulations that keep up with the trends. The regulators are trying to regulate the use of AI and data collection, but it is a race against time, and we are already far behind. While it is a minimum requirement for the companies to seek explicit consent before gathering or using the personal data, companies should have internal policies to ensure that the data is being collected fairly, and is not breached. Companies should opt for data minimization, stronger oversight and transparency on how data is being used. 

Ghibli and Data Privacy Risks

An effort to protect personal data should be from both sides, while companies can aim at protecting the personal data of consumers, individuals should also make a conscious effort to protect their personal data from misuse. The rise of AI tools that can generate artwork mimicking the distinctive style of Studio Ghibli has made waves in society. AI programs now allow users to input a text prompt or upload personal photos to create artwork that resembles artwork created by Ghibli animators, such as Hayao Miyazaki or Isao Takahata.

While this innovation offers exciting possibilities for digital art creation, the implications for data privacy are significant. When users upload personal photos, whether family pictures or selfies, AI systems can scrape and store these photos to train future models. This means that personal photos may be used without consent, potentially in future applications of AI, raising the risk of unintended use such as data mining. 

To overcome the data privacy risks associated with the Ghibli trend, individuals need to be extremely cautious of the photos they upload in the AI systems. Photos which include sensitive information such as location details should be avoided since such photos can be misused by malicious parties. In addition to this, individuals should upload low-resolution photos, this can prevent it from being used in AI training. Lastly, and most importantly read the data privacy policies of the AI platforms, this will help assess whether uploading your personal photo for a trend is a risk worth taking. 

Conclusion 

While AI is useful, it attracts significant data privacy risks. Next time you upload photos to join a fleeting trend, take a moment to consider the long term implications. Think about how your photos can be read, stored and reused in ways you may not have anticipated. Be mindful of your digital footprint and the data you share, as what may seem attractive today could have lasting effects tomorrow. Do not rely solely on regulators for protection, AI evolves faster than we predict. It is up to you to take control and protect your personal data. Make proactive choices to safeguard your privacy in this rapidly changing landscape. 

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Maryam Majeed

Legal Counsel

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